Save On Your Stay

Get up to 25% off our best available rate for your booking.
Drinks On Us

Free drink when you dine at Mr White's English Chophouse.
Free Lie-in

Complimentary 1pm late check out.

Pocket Room

Don’t be fooled by its size, it fits all the essentials. Our smallest rooms are complete with a Hypnos King sized bed, feature ensuite with Rainfall shower, 49” flatscreen TV, air conditioning and hip factor décor. This room is smaller but perfectly formed – ideal for a base as a crash pad.

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Pocket Room

Don’t be fooled by its size, it fits all the essentials. Our smallest rooms complete with Hypnos King sized bed, feature en-suite with Rainfall Shower, 49” Flatscreen TV, hip factory décor.

Pocket room

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THE GUARDIAN

May 2018, New Road Hotel, London: ‘Smart, fun … and part of the local story’

In east London’s Whitechapel, this converted textile factory weaves a spell with its sensitivity to local culture, design quirks – and Marco Pierre White-devised menu.

HOXTON RADIO

September 2018, Radio interview – Andreas Stumm – Head Chef of our Chophouse

Dead full X Mr White’s English Chophouse

THE TIMES

August 2018, The cool hotel guide: New Road Hotel, London E1

A ten-minute walk from the heart of cool east London, this converted factory opened as a hotel in April. It’s a mix of old and new, with bright, retro 1970s wallpaper and neon signs paired with original dark wood and metal features.

BUSINESS TRAVELLER

June 2018, Hotel review: New Road Hotel, Whitechapel, London

It's young, fun and thoughtfully designed with reference to the building and area's heritage, which in this case has a personal back story and lends to its credibility. The bar is a nice spot for a drink, whether or not you are staying at the hotel, and the communal spaces make working a pleasure. All round, it's a positive place to be.

THE BUSINESS TRAVEL MAGAZINE

June/July 2018, City's slick new meeting spaces open

The venues are designed to emphasise the balance between work, rest and play with an open-plan layout, natural light and relaxed decor.

INSIDEREI MAGAZINE

June 2018, Social Media Hotel in the trendy neighborhood of Whitechapel

The hotel is fully Millennial-ready: at the New Road Hotel no frills and instead great emphasis on "social spaces" laid.

MONDO MULIA BLOG

June 2018, Mr. White’s English Chophouse in Whitechapel

Not only was the food and drink delicious, but the contemporary ambiance offered a welcomed departure from the stuffy, old-school atmosphere we’ve grown familiar with. While you’ll certainly still be able to enjoy your classic chops, Mr. White’s refined, stylish approach will give you a few new things to indulge in.

BOUTIQUE HOTELIER

May 2018, London’s newest boutique strives to make waves in local community to guarantee success

Home to 79 quirky bedrooms, a Cereal Grind all day café and a Marco Pierre White Chophouse restaurant, New Road Hotel is headed up by general manager Joost de Kruiff who knows that forging strong relationships with local businesses and residents will be key to the property’s longevity.

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Pocket Room

Pocket Room

Pocket room

Pocket room

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